Water Group Promotions offers a ground-breaking, bespoke website communication
and facilitation service through either the WGP brand or through our new
consumer website brand, BigGreenSmile.com.
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Water Group Promotions is dedicated to promoting water efficiency. WGP sources
and develops products to change the way water is used in the home and garden
and our product range is constantly growing.
WGP works with water utility companies as well as with companies that support
the water industry, organisations and charities that have an interest in the
protection of water as a natural resource.
WGP has launched a ground-breaking, bespoke website communication and
facilitation service. This efficiency outreach service is designed to help
water utility companies provide their customers with up to date advice on water
efficiency, access to the latest water efficiency products and a means of
collecting large volumes of data directly from their customers.
The package is a bespoke solution made up of several optional components. To
create your package, choose from some of the options below, or call our sales
team to discuss further.
At the core of WGP’s outreach services is the ability to communicate the water
efficiency message to your customers. Individuals can make a difference and,
collectively, they can make a very big difference indeed. We can help you to
change their attitude to water use, educate them and provide the means for them
to alter their behaviour.
A key factor in the success of Efficiency Outreach Services will be the ability
to communicate the message to a large number of people in an efficient and
costeffective manner. There are a number of ways that we can convey the message
to large numbers of households.
This is the hub of WGP’s Outreach Services. People can be directed to it by word
of mouth, by a link from the main corporate website or through an interesting
voucher that has arrived with their bill. You can use our existing WGP site or
we can develop a bespoke site that uses your brand, colour scheme and logos.
The website will be updated regularly with information, tips and advice on ways
in which people can change their behaviour and use less water.
The website will also include a water efficiency web shop – which can
optionally be branded to your requirements – and can be used to host
surveys and questionnaires for your customers. The responses can be fed back to
you in a comprehensive report. Options include:
As well as reaching out to large proportions of your customer base with advice
and added value discounts on behaviour-changing products, the water efficiency
website also allows utility companies to get unique feedback directly from your
customers. Discounts or special offers could be made conditional on the
customer completing a simple questionnaire or survey or even an online water
The website can be made into an incredibly powerful tool to collect data on
existing behavioural patterns, making it easier to measure future success in
changing them! The outreach service will empower both your customers and the
WGP’s Outreach Services also provide reporting services capable of taking large
volumes of raw data from the online surveys, questionnaires or water audits and
providing regular feedback. This is invaluable information and a powerful tool
for measuring current behaviour and, with time, how that behaviour is being
We currently have over 300 product ranges in stock and are continually looking
for new and innovative products that will encourage the more efficient use of
water, energy and eco friendly products.
WGP’s fulfilment service uses the latest software solutions to ensure that
large volumes of orders are dispatched timely and efficiently. Our distribution
centre is immediately notified of orders placed online.
For those with a specific query or those not online we can provide an
individual customer service telephone line with fully trained staff on hand to
The website will be updated regularly with news and advice. We will introduce
new products on to the website as they become available. Discount vouchers and
web links will encourage people to visit the site and follow-up marketing will
help to get them to return to it. It is important that to keep water efficiency
fresh in their mind.
WGP’s outreach services can also include regular email newsletters using the
customer database – in line with the Data Protection Act and where people have
given permission. These regular email-marketing campaigns can include details
of upcoming events, advice and new special offers on products. WGP’s Efficiency
Outreach Services are a bespoke service that can be created and changed to suit
The Outreach Service:
Our use of
high-speed, storage area network (SAN) technologies gives our servers excellent
disk and database performance. The SAN also provides greater resilience than is
usual as it includes redundant disks, hot swap ability and RAID 5 striping,
plus extremely high-speed disk-to-server data transfer rates.
The design of our servers means they use much less electricity than the norm
and, through our use of DC rather than AC power, generate much less heat, which
reduces the demand for air-conditioning – again saving energy and increasing
the life of the components.
Our core infrastructure has been chosen to meet expected ongoing demand for the
service. It will be adapted as necessary to meet medium- and long-term
increases in usage. We also have an arrangement that allows us to scale our
application across large numbers of servers to meet any level of peak demand.
This can be put in place for a few days, or for several months as necessary.
This adaptability allows us to offer a level of service that few can match.
To learn more about the Efficiency Outreach Services from WGP please contact
our office or visit our website.
T – 01494 724 013
W – www.watergrouppromotions.co.uk
W – www.biggreensmile.com